Objective

Launch Samsung first AI powered laptop - the Galaxy Book 4 Edge

Cultural Tension

With AI being embedded into smartphones, there is no clear reason as to why you would replace your existing laptop with an AI powered laptop 

Insight

There are human limits on how much you can multitask before needing some help (time and productivity constraints, your limits of creativity)

Strategy

Show that you shouldn't be the one multitasking, your laptop should