ANDREW RYDER
About me
I have a 20year+ track record in communications and digital agencies (Edelman and Isobar) in Canada, Hong Kong and China. Throughout my career, I have worked across global brands leading marketing, brand and digital campaigns for clients including: Samsung Mobile, Estee Lauder, Audi, Oatly, Cathay Pacific, Sunkist; early-stage start-ups such as Ritual, BitMEX, Huobi, Ecovacs, livi bank; and sports brands adidas, ASICS to name a few. My experience stretches from market leadership, where I led the Edelman Hong Kong office, headed the Digital and Strategy teams, and managed large teams and sat in various leadership roles.
Services
Fractional CMO
I provide outside counsel, on all facets of a business, often working in an outsourced model where I remain invested in the long term success of businesses.
Growth
I design and develop delightful experiences helping to build out robust ecosystems.
Strategy
I assess consumers, categories, culture and companies to uncover deep human insight that informs strategy and brought to life creatively.
GTM Advisor
I help early stage B2C brand builders / turnarounds, who are struggling with customer acquisition and lasting brand loyalty, by driving go-to-market clarity, so they can grow consumer demand and profitability.