Challenge

Take the global launch of the Audi TT "You Dare or You Don’t" and make it resonate with Hong Kong drivers who live in a city where traffic congestion is inevitable and space is limited.

Idea & Execution

Allow the people of Hong Kong to experience the thrill of driving without any limitations. Using a drone, we captured footage above Hong Kong’s iconic destinations and built a virtual race track. Users could customize their journey choosing their favorite song, at the same time, learning more about the Audi TT’s key functions. The journey ended with a 360 interactive display of the car where fans could explore the design and technology of the all-new Audi TT.

Solution

We achieved a record number of test drive bookings for Audi Hong Kong.